PUBLISHED: 1 October 2021

Internal Sales BDM

Department:           Westcoast Cloud

Reports to:              Sue Croucher

Location:                 Theale

Hours of Work:      Monday – Friday, 8:45am – 17:45pm

Contract type:        Permanent

About Us  

Established in 1984, Westcoast Ltd is a privately held company that distributes leading IT brands such as HP, HPE, Microsoft, Lenovo, Apple and many others to a broad range of resellers, retailers and office product dealers in the UK and beyond. Since then, we’ve grown to become the number one UK distributor for many of our vendors and customers and the group employs more than 1,300 people across a number of locations in the UK, Ireland and Europe. Thanks to the hard work and dedication of everybody at Westcoast the company is flourishing. Our revenues have seen a sharp increase in recent years reaching £2.5 billion in 2019.We are consistently ranked in the Sunday Times Top Track of the 100 Largest Privately-owned UK Companies and are now the largest privately held business in the Thames Valley region as well as the Thames Valley Chamber of Commerce Business of the Year 2018.

The Role

Over the last five years, Westcoast Cloud have seen massive growth. We’ve grown from a team of 4 to more than 50 and are a leading Microsoft Authorised Distributor with over 800,000 seats per month across our resellers in the UK and Ireland. With this growth Westcoast cloud is expanding its sales engagement team, you’ll play a key part in the growth of the Westcoast Cloud business, working within the sales team on some of our managed accounts driving growth through spotting opportunities and to support your client with any training, coaching and sales engagement. You will need some previous experience selling within the IT channel, either at a distributor or reseller, ideally with experience with either Microsoft or Cloud. You will have a track record in new business development, as well as a drive to succeed in a fast-paced, hard-working environment. This is an internal role, and some Cloud experience would be essential, you’ll be working with a supportive, friendly and supremely driven team – we’ll ensure that you are given full training on all our products/services, and you’ll also have the opportunity to gain industry recognised accreditations.

Key Responsibilities 

  • Driving and Achieving growth targets within account base
  • Proactively calling your customers and always ensuring best of service
  • Strengthen and grow long lasting relationships within key account sales teams.
  • Strategic account and opportunity planning
  • Overseeing the sales activities and performance of key accounts
  • Be a team player- work with the internal Specialist teams and clients to drive consumption
  • Organising training where applicable for your clients
  • Take ownership of sales challenges and be proactive to challenges
  • Reporting- Weekly- pipeline and updates
  • Maintain complete knowledge of Westcoast cloud from top to bottom, process to product.
  • Staying up to date industry trends and changes in the channel.
  • Maintain & develop technical skills/certifications as required.

Key Skills

  • A track record in sales, with experience selling in the IT channel (reseller preferable)
  • Be able to position cloud technologies into a variety of end user scenarios.
  • An excellent communicator and relationship builder.
  • Excellent problem-solving skills, able to learn and apply past experiences to situations
  • Dedication to delivering value into both reseller and end users.
  • Good organisation skills- using tools i.e. Excel/teams.
  • Ability to adapt to changing situations with confidence and professionalism
  • Self-motivated and can work with minimal direction
  • Embraces collaboration and celebrates success
  • Entrepreneurial and ambitious – driven to succeed
  • A willingness to learn and committed to your own personal development

What we offer

  • Full training and on-going Learning and Development support, with excellent career progression
  • Learning and Development opportunities with funded NVQ/work-based studies/professional qualifications
  • Employee referral bonus
  • Auto enrolment pension
  • Perkbox – instant access to a wide range of high street, leisure and utility discounts and perks
  • Staff purchases – discounted IT, electronics, mobiles and accessories
  • Eye care scheme
  • Cycle to work scheme
If you are interested in this position, please send your CV with a cover letter stating your salary requirements to

If you think you’ve got what it takes to join us then please send your CV with a cover letter stating your salary requirements to