Ever dreamed up a bold marketing idea – only to shelve it because of budget constraints or lack of expert support? What if you had the backing to turn that vision into reality? That’s exactly what Big Pitch is here for.
June 2025
As part of our Marketing Development Funding, the Big Pitch can help fund your big ideas. We’ll even throw in our tech heroes to help your campaigns fly.
Pitch us your best, most creative ideas for Microsoft-focused marketing campaigns. If it stands out, we’ll back it — covering up to 50% of the cost.
To provide some inspiration and prove what’s possible with a little help from your friends, we’ve compiled some of our partners’ recent standout Big Pitch campaigns. See which ideas won us over and the impact they made.
The team at Three Cherries realised there was a black hole of practical advice for their customers among all the AI hype, with help from Westcoast Cloud, CollaborAI was born. The result: local events for companies to learn how to use AI securely and effectively. In person presentations, discussions and collaborations with bags of advice and answers — from Three Cherries and additional AI experts from Westcoast Cloud.
The event was a fantastic success. There was genuine interest and lots of requests for further conversations. Three Cherries soon recognised the potential for a whole series of events. And here’s where it gets interesting — they turned a one-off event into a subscription-based community with quarterly events bringing tech experts and business owners together. They have created a thriving community where customers regularly receive crucial AI advice and ongoing support.
“Without the support from Westcoast Cloud, we would not have been able to deliver the value that we strive for – the absolute best for customers and attendees at these events.”
Guy Clement, Marketing Executive, Three Cherries
Bechtle took a different approach to their Big Pitch campaign, which proved to be just as compelling. The team wanted to help customers understand and tackle AI and Microsoft Copilot adoption. Breaking away from their usual written blogs, Bechtle tapped into Big Pitch funding to launch a filmed podcast series. The engaging new format helped them answer customers’ most frequently asked questions about AI.
To help make the podcasts even more inspiring, our very own “Copilot Captain” Louis Graham joined Bechtle’s Stephen Harley to host the series. Together, they covered AI development, customer worries, adoption challenges, as well as the nuts and bolts of Copilot. And, of course, the possible business benefits.
Bechtle have established themselves as a thought leader and this campaign helped enhance their reputation as a trusted AI advisor. It showed how customers also benefit from Westcoast Cloud’s expertise as part of our collaborative partnership. It’s a perfect example of how the Big Pitch isn’t just about handing over some cash, it’s about bringing knowledgeable people together to create something genuinely valuable for everyone.
“With the support of our Westcoast Cloud Partner Engagement Manager, the process was made simple, and we’d highly recommend Big Pitch funding to other partners.”
Maybeline Middleton, Microsoft Vendor Alliance Manager, Bechtle
And if that hasn’t tempted you to apply, how about this next example?
Misco wanted to up the ante and enlighten their VIP customers about the expert support they provide for Microsoft Copilot. Instead of the standard boardroom presentation, they wanted to create a fun and engaging event that would be almost impossible to refuse. The aim of the game — small group, big impact. So, they thought big — really big. Think corporate entertainment at the FA Cup with serious wow factor.
The event produced great conversations and sales from the customers who came along. One client increased their Copilot licenses by 500%! Another ordered licenses and is now exploring extra security support services from Misco to leverage AI and keep up to date. And there are plenty of other deals being finalised.
“We’re thrilled to have secured the Big Pitch funding, and it just goes to show what’s possible when you come at things from a different angle. It was a really enjoyable and relaxed day out of the office which nevertheless helped deliver some incredible business results. Results which would normally have taken us months.”
Janine Clements, Head of Category, Misco
What we love about this example, is how it demonstrates the flexibility of Big Pitch. Don’t feel restricted by traditional marketing campaigns; try creating memorable experiences that spark genuine business conversations.
Each partner had a vision that seemed just out of reach, but with Big Pitch funding and access to our specialists, those visions became a reality… Cheesy but true!
We’ll be open to Big Pitch applications soon, so get your thinking cap on to make sure you’re first in the queue. The pot of money’s first-come, first-served and once we choose the winners, you’ll have to wait another six months for another go.
However creative or ambitious your marketing idea may be, we’d love to hear all about it. Tech roadshows, digital resources, or security demonstrations in a laser tag arena. A day tackling questions on the golf course, a Copilot flight school at an airfield, or battling hackers in an escape room. The possibilities are endless.
Speak to your Westcoast Cloud account manager for more information and to bounce some ideas around — we’re all here to help shape your great marketing ideas into formidable Big Pitch applications! Go forth and dream big!
ARTICLE AUTHOR
James Thorogood
Head of Partner Management at Westcoast Cloud
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