BUSINESS CENTRAL
Marketing Campaign Kit
The easy way for your SMB customers to move
to the cloud. And an easy way for you to sell to them.
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The easy way for your SMB customers to move
to the cloud. And an easy way for you to sell to them.
It can transform business operations by connecting finance, sales, service, and operations teams within a single easy-to-use application. And the convenience of cloud makes their IT easier to manage, more secure and cheaper to run. They can improve productivity, agility and business performance, but without the headache of managing their own infrastructure.
No wonder so many SMBs are doing it.
If you want your customers to move, the only thing you have to do is let them know the enormous advantages they stand to gain. And we’ve got something that makes that easy for you too.
The ‘campaign-in-a-box’ below gives you everything you need, from e-books and presentations to social ads and emails. Using this campaign makes it easy for you to position yourself as the partner to facilitate their move to cloud.
Your customers are ready for Business Central. With this campaign, Westcoast Cloud will ensure you’re ready to go and sell it.
As you know, an effective campaign carries customers from initial awareness of the product through to final conversion, but we understand that finding the right campaign assets on the Microsoft Partner portal can be a little overwhelming. So we’ve pulled out the key assets you need at each stage and structured them into four clear sections below.
You can also read the full Execution Guide and view the all the assets HERE.
The first step is to get the word out there. Use these promo emails, web banners and social ads to grab your customers’ attention.
When they respond, you’re ready with a gated landing page to capture their details and an e-book they can download to find out about what Business Central can do for them.
No one makes a business decision overnight. So, you don’t let your leads cool off, but maintain a dialogue during the crucial consideration phase. Use these emails, each raising a different aspect of the solution and directing them to fresh content.
Time to close the sale. Read through the sales guides to prepare yourself for a 1:1 meeting with the customer, and present with confidence using the ready-made pitch deck.
What’s the best way to use the ‘campaign-in-a-box’? Find out more about how to run your campaign with the step-by-step guide here.
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