Your growth is driven by ideas. Across the network, we see examples of Microsoft Partners taking the initiative and coming up with great campaigns that make a splash in the market, firing sales.
Often though, the ideas end up being bigger than the budget. That means campaigns can run out of momentum and those great ideas never make it to prospects. The Big Pitch is all about changing that – with dedicated funding to help you take your biggest, best marketing manoeuvres to market.
The Big Pitch helps you bring Microsoft marketing campaigns to life, with funding support of up to 50% of budget for approved activity. You can build and deliver marketing that meaningfully shifts awareness of your Microsoft solutions and services, without having to break the bank – or water down your ideas.
To show what’s possible, we’ve collected some of the best recent campaign examples from our Partners. Here’s how our Partners turned the Big Pitch funding into real results.
Great campaigns meet the audience where they are. AAG used their matched funding to build a multi-touch digital campaign to highlight the value of their Azure Cloud Cost Cutter Service.
The solution is designed to help customers actively reduce costs across their Microsoft estate, so AAG created a connected experience across web, LinkedIn and email, that would reach the audience across channels and communicate a clear message.
The campaign was a hit. From an impressive 61 leads, AAG delivered new customer wins across a diverse set of organisations from law to manufacturing and finance institution in between! Armed with the right message and the right channels, AAG showed what’s possible when big ideas have the right backing – and proved that consistent customer touchpoints can drive real business results.
“At AAG, we work with our clients on a partnership basis because we know how important it is to act as an extension of their team. During this campaign, Westcoast Cloud worked as a natural part of our marketing function. Their support stretched from ideation to engaging with clients on discovery calls, helping us at every step of the journey to make this a truly successful campaign.”
Mark Swift, AAG
Not every campaign needs fireworks. Savenet put their matched funding towards a new website and SEO strategy, prioritising visibility alongside a more engaging, representative digital experience.
These solid foundations paid off fast:
Savenet showed that when you do the groundwork right, results will follow.
“At Savenet, we know our website acts as our storefront, attracting new customers – with the support of the Westcoast Cloud Big Pitch funding, we were able to give our site a new, fresh face and designated landing pages on all the latest Microsoft topics. This is helping us stand up and be counted as a strategic partner around cloud technologies”
Susan Dixon, CEO
While tradeshows create plenty of footfall, they don’t always deliver the high-quality opportunities organisations want to see. AspiraCloud showed how to get it right by focusing its campaign on face-to-face engagement at BETT 2026.
AspiraCloud built on a successful presence in 2025, returning with a clear plan to engage decision-makers across the education sector. They had reinforcements in Westcoast Cloud’s Security Specialists, helping them pair strong, audience-focused messaging with technical expertise to make sure every conversation on the day made its way back to tangible value for the prospect.
The event generated 200 marketing-qualified leads and 19 sales-qualified opportunities – showing meaningful intent to explore Microsoft solutions among contacts from the day. AspiraCloud made the most of their footfall, with conversations that were targeted, relevant and communicated clear commercial value.
“The value of partnership is key to our success. Building on that success with Westcoast Cloud’s Big Pitch has helped us create new opportunities and extend relationships with existing clients who love the way we work and want to know what’s next to help their organisation do more.”
Adrian Edgar, CEO, AspiraCloud
AspiraCloud is a great reminder that even in a digital-first world, in-person engagement can play a critical role in building trust and moving the dial towards a decision.
Fortem Information Technology didn’t put all its eggs in one basket. Instead, they used their funding to run a mix of activity, designed to catch customers at different points in their journey rather than relying on one engagement moment.
The campaign was anchored by CyberFest, an in-person summer event that got the right people in the room and sparked conversations with the potential to build into real opportunity over the months ahead. But Fortem didn’t stop there. They followed it with a direct mail campaign – sending out a Christmas chocolate drop to land between the Christmas parties and the mince pies, when most marketing goes quiet. This kept Fortem front of mind at a moment when competitors had largely switched off for the holidays, with a charming, low-cost approach that kept customers warm in the winter.
The Big Pitch gave Fortem the room to test both approaches – event and direct mail – rather than betting everything on one format. Their creativity stood out in how they connected live engagement with a thoughtful seasonal follow-up, keeping customers warm across more than one moment. Our own Westcoast Cloud specialists worked closely with their team throughout, helping to ensure the ideas were grounded in a coherent approach that delivered style with substance.
“We continually look for new ways to engage customers, whether through experience-led events or standout campaigns, while ensuring every activity is grounded in technical expertise and delivers real customer value.
Our close collaboration with Westcoast Cloud and Microsoft ensures that what we deliver is not only engaging but also genuinely impactful, helping customers move forward with clarity, confidence, and measurable outcomes.”
Lee Dzendrowski, Solutions Director
Whether it’s a multi-channel digital campaign or an event where you really want to show up, there’s no single blueprint for success here. All you need is a clear focus on customer value, a consistent, joined-up message on every channel you choose and a little bit of confidence to try something different.
And if you’re short on time or marketing resource, there are dedicated packages available too – giving you access to agency-backed, end-to-end support to bring your idea to life.
Ready to pitch?
Big ideas with proper backing are what the Big Pitch is all about. So, if you’ve got a smart way to drive demand, raise awareness and boost your sales that’s been sitting on the shelf because of budget, we want to hear it.
Read the terms and conditions, then fill in the application form to start your pitch.
Happy pitching – we’re looking forward to seeing your submissions!
James Thorogood